A wise investor once told me to “find a parade, and get in front of it.”

During our four years as a business (we celebrated a birthday last month!), we’ve brought on and kept many great customers—some small, and many large. Regardless of size, I’ve always felt that our customers have been intrepid first adopters in the market, which is a large part of the reason we love working with them so much!

In my reflection on our last four years, I’ve found myself thinking a lot about that advice to find a parade and get in front of it. Initially, we thought the enterprise mobile app parade was happening in 2011. I still think that’s true—and I think that the increasing frequency of conversations about enterprise mobility shows that we’re living out that sage advice in real time.

Looking at articles published just even within the last few weeks shows us all we need to know. From Workspot’s advice on how to build a mobile-first architecture and OS, to IBM’s Bob Egan’s discussion of how to effectively mobilize your workforce, to Huffington Post’s (talk about mainstream!) list of 6 things you need to know before building a mobile app, there’s no shortage of folks talking about the now popular idea of enterprise mobility.

All of which is to say that the enterprise mobility parade is reaching critical mass.

It’s exciting to see how many people are talking about not just how to build the next great commercial app, but how to take that know-how and learning into the enterprise. And with momentum behind enterprise mobility, specifically enterprise apps, at an all-time high, now’s the time for your business to invest. Many of our customers are clearly ahead of the game, but there are still a lot of businesses lagging behind who aren’t yet involved in enterprise apps.

We’ve spotted the parade and still feel very comfortable that we’re in front of it, but I’d ask you to ask yourself: are you as much a part of the parade as you should be?