A StateTech article from earlier this week offers sound advice about how to choose MAM software, and while it tees things up nicely, we need to offer some follow through. As we suggest in the comments:

Deciding to go with a MAM solution is a first step, but along with deployment there are several phases an organization should recognize as essential to successful implementation. The real objective is smart mobile app management, and there are major considerations even before the build begins. Deployment, testing, pushing updates, capturing performance data, app store customization, and of course security, all need attention in order to get an app that performs at or above expectations.

We have a whitepaper that explains eight areas of critical consideration before you even start app development, Not So Crazy 8: Eight Mobile App Management Questions You Must Answer Before Developing a Mobile App: http://www.app47.com/wp_crazy/