Our irrepressible CTO Andy Glover sits down with Justin Boeckler, Product Architect at MobileReach to discuss the notion of the Mobile Enterprise Application Platform (MEAP), and its applicability in both consumer and internal organizational contexts.

Justin and Andy’s conversation is an attempt to clarify what MEAP means, especially with respect to Mobile Application Management (MAM) and Mobile Device Management (MDM), and in terms of how the market itself is still determining how those approaches to mobility work together. Is there a distinct line between MEAP, MAM and MDM? Answering that in the light of today’s need for rapid enterprise mobile application development is what today’s talk is all about.

Click here to listen.