Watching new business technologies and innovations progress from creation, to awareness, to adoption is a great way to keep tabs on an industry.

That couldn’t be truer than in mobile application management (MAM), which has had an exciting lifecycle thus far. Enterprise mobility got off the ground with BYOA, BYOD, and MDM, but has quickly evolved to where it is now with more nuanced and productive MAM solutions (like App47).

Even so, we’re still in early days, and the best for MAM is yet to come. With that in mind, we thought we’d put together a series examining the lifecycle of mobile app management, from where it is now, to where it came from, to where it’s headed in the future. Understanding where MAM is in its lifecycle (and where it’s going) is a great way to ensure your business is up-to-speed with the status quo today, but also prepared for the future.

In this five-part series, we’ll examine points like:

  • The current state of MAM among other enterprise mobile technologies.
  • Why it’s so important to invest in mobile apps now.
  • What’s on the horizon for MAM as it reaches maturity.
  • Key takeaways for today’s enterprises.

…and more!

Although much of the initial hype surrounding mobile app management has calmed, enterprises across industries continue to develop more mature MAM strategies that reflect a sustainable, productive future for enterprise mobility.

So: what exactly is in store for MAM as it progresses through its lifecycle? Tune into our blog next week to find out as we assess the current state of mobile app management.