Brandon Frye, CEO and co-founder of CloudLink takes a break from hectic holiday celebration to explain the company’s relationship with App47, and how it reinforces their mission to “increase the content and capability of Android tablets” thanks to an offering of best-in-class mobile apps for productivity solutions.

It all began based on the realization that hardware providers could stand out in an increasingly competitive marketplace by packing tablets with valuable content and optimal functionality before they got in to users hands.

The strategy is paying off, especially in light of Cloudlink’s decision to embrace an app-centric approach that brings its pre-loaded productivity suites to multiple hardware partners and their respective mobile devices. This productivity improvement is proving to be immediate and increasingly desirable across many industries.

Click here and listen to Brandon’s conversation with App47 CEO Chris Schroeder.

And thanks as always for enjoying another episode of What’s Appening. You can look forward to more great conversations on mobility, appdev and enterprise mobile application management in 2013, so be sure to subscribe!