It’s 2018. Surely that means that everything that could be digital is digital, right?

Not quite.

A staggering amount of companies–some App47 customers, some not–still have large suites of products that aren’t yet “digital.” That is to say, their products are on closed systems, aren’t connected to the internet, and are limited in function to whatever the company is able to dream up.

Luckily, this is changing, and companies are realizing that when going digital, it’s better late than never.

When we imagine ourselves in the shoes of a tech leader at one of these companies, we envision some common questions: how do I make this product or platform more useful? How do I provide additional functionality? How do I bring in outside developers, so that we don’t have to do all the legwork? How do I bring all of our systems into one interface?

If you’ve been keeping up with our blog over the last few months, you probably know that we have a simple answer to all of these questions about going digital: the enterprise machine.

Embedded app stores address all of these problems, and then some. (2018 is the year of the embedded app store, after all.) Forget just internet connectivity, what some might call the minimum standard for going digital. Embedded app stores take traditionally closed products and open them up to a whole new world of possibilities, both in user-friendliness and in functionality. An embedded app store can turn an old–or at least, offline–product into a flagship demonstration of what your company’s products are capable of.

When it comes to going digital, don’t go gingerly. An embedded app store could be a great way for you to bring your product line into 2018.