Three Pillar Global CGO Bobby Christian talks about dealing with one of the most serious examples of organizational short-sightedness when it comes to application management, and that’s waiting until the app is just about finished to start thinking about it.

Mobile app management is not something to consider as a product is ready to roll out; it’s a fundamental aspect of product strategy that should be in the developmental mix from day one. Trying to change that conventional thinking is a big part of the Three Pillar Global approach, according to Bobby — a mindset that definitely makes a difference when it comes to mobile app development, especially in light of multiple platforms and multiple devices.

App47 CEO Chris Schroeder discusses that lifecycle mindset with Bobby, along with business-centric concerns including identifying core functionalities, getting products to market, the viability of mobility migration, and our appropriately all-consuming concerns about security.

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