Modern technology has taken communication to a completely new level. Today, you have devices talking to devices, hence the birth of IoT (internet of things). Since everyone is carrying a device with them today, restricting them from using those devices is impractical. The issue worsens for large enterprises where it has become unattainable to prevent employees from bringing their own devices and connecting them to organization’s private network. Mobile app management provides a perfect solution to this challenge. Rather than controlling the devices, it allows control on an app-to-app basis.

As a result, employees access business applications without submitting the control of their devices to IT administrators. If you are looking for five solid reasons to use mobile app management for enterprises, you should continue reading.

Five Reasons MAM Is Crucial for Enterprises Today

1: Enterprise Applications’ Security Is Crucial

One of the primary purposes for mobile app management to exist is securing enterprise applications. It is not BYOD (bring your own device) that companies have a problem with. Their major concern is that applications are the best ways for hackers to gain access into company servers. In a BYOD environment, a malware installed on an employee’s phone can give access to company’s applications. Once the hackers have gained access into the system, it is nearly impossible to stop them before they do the damage.

Employees are not always fully aware of the nature of the danger while installing apps on their phones. For example, it wasn’t long ago when over one million Android users ended up downloading a fake version of WhatsApp on their phones.

2: Employees Need Peace of Mind Too

Among many reasons employees leave their companies, lack of autonomy is one. Many employees feel that the companies they work for micro-manage everything they do. The sense of privacy is becoming a serious matter for people all around the world now. Hence, the effort from Google to allow its users to choose which permissions they should give when installing apps. It is true that enterprises are often the entities that take measures to protect their data. However, employees expect the same today with their personal files stored on their phones.

MAM administrators do not have access and control of employees’ devices. Instead, they are only controlling the enterprise applications and the access to them. This gives employees the peace of mind that their company is respecting their privacy.

3: MDM Is Not Enough Anymore

In the times of the Blackberries, MDM (mobile device management) was the right solution. However, things have changed since then. With an MDM approach, IT administrators deprive device owners from the control of their devices. That’s not possible today because of how much people rely on their mobile devices today. Rather than controlling the devices, it makes more sense to control apps. Mobile app management gives IT administrators the full control of business applications on the employee’s device. On the other hand, employees still have full control of their devices.

Moreover, MDM is more suitable for an enterprise that gives its employees devices for work-related tasks. However, the new practice of employees bringing their own devices at work is now an inevitable trend. MAM takes much better control of that.

4: IT Administrator Get More Control

Mobile application management gives IT administrators a better control of things too. Controlling employees’ access to specific enterprise applications is only one of their many tasks. In fact, they can also introduce a layer of policies within the application by making additions to its code. That process is app wrapping or application wrapping. The good thing is that the IT professionals can introduce the additional security layer at the time of app development or within third-party store-bought applications.

By doing this, they can control a user’s permissions within the application. For example, an employee might be able to access financial reports but not edit or download them.

5: Company Establishes Its Brand Identity Internally

Today’s employees will frown upon the act of blocking their devices or limiting access to them. On the other hand, mobile app management for enterprises is a great tool for brand establishment too. Recent advancements in this sector have helped companies come up with branding features within MAM softwares. For example, a company can create a folder and put all of its MAM-controlled apps in it. Employees can see company’s logo when they access this password-protected folder. In simple words, a company can create its own internal store from where employees can access and download the enterprise apps.


It is true that mobile device management was a useful approach before the arrival smartphones. However, as bring your own device culture continues to spread, mobile app management for enterprises will become inevitable for organizations around the world. It is an excellent way for enterprises to secure their applications without controlling their employees. That ensures happy workplaces, and happy workplaces are a sign of successful companies.