The App47 team is in Atlanta! We arrived yesterday, and we’ll be here all day today and tomorrow for this year’s Enterprise Mobility Exchange.
Enterprise Mobility Exchange is an enterprise mobility networking event on steroids. It pairs vendors (that’s us) with delegates (GE Capital, FedEx, Kellogg’s, Papa Johns) in need of mobility solutions. Kind of like Match.com, vendors and delegates fill out profiles, view other attendees’ profiles, and set up one-on-one meetings with companies they’re interested in.
So what’s different about this year’s Exchange? As it turns out, a lot.
Back in November when we surveyed attendees at Enterprise Mobility Exchange in Las Vegas, we saw lots of interest in MDM and not so much interest in enterprise app stores and comprehensive management solutions. This year’s delegates are telling a story that’s much more in-line with the perfect storm happening in enterprise mobility right now.
If last year, 10-15% of delegates met our criteria and wanted an EMM solution, this year, that number is more like 60%. Last year, delegates were saying that they’d be spending on app management 1-2 years down the road. This year, that horizon is looking more like 6 months. Many of the companies we’ve recently talked to have MDM deployed, and now are looking for ways to manage apps. They want to take app management to the next level.
A lot has changed since last November, and for us, that’s yet another data point about how quickly this market is emerging.
What does the future hold? That’s hard to say. But in the meantime, you’ll find us here, in Atlanta, talking with delegates at Enterprise Mobility Exchange about how they can get started managing apps in the face of exploding demand.
Are you attending Enterprise Mobility Exchange (#EMEUS) in Atlanta? Connect with us in-person or find us on Twitter @App47! Otherwise, be sure to check back in next week, when we’ll recap what we discover this week at the conference, and highlight any other important observations we uncover along the way.