From mid-May’s Enterprise Mobility Forum, Philippe Winthrop articulates the differences between Mobile Application Management and Mobile Device Management. The distinctions may seem obvious, but he adds important emphasis:

Application management is the strategy and process around developing/procuring, securing, deploying, accessing configuring, updating and removing (business) applications from mobile devices used by the employees…notice how I didn’t say an employee’s devices, because it could be some ruggedized devices that are used by various employees.

Device management is about configuring the mobile devices and making sure that the IT policies that have been set up remain intact, as well as monitoring the overall status and health of the device.

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