Return on investment is indisputably the strongest, most called-upon metric of success for any mobile application implementation. Almost immediately, stakeholders are looking at whether or not an innovation performs as promised, and then working to determine whether or not that performance is translating directly in to increased revenue or cost savings. It’s in that translation that we find so many different ways to assess ROI.
Different stakeholders have different areas where they place value. For us, we’re quickly realizing that analytics constitute the most valuable means of demonstrating application ROI. And it's not just about whether or not an application works. It’s about understanding how it is working. That might sound like a subtle distinction, but it’s essential.
Increasingly, in conversations we’re having with clients, prospects and partners, the topic returns to deep, multi-faceted measurement of performance. Users are eager to invest in mobility itself, and quickly realize that beyond the “hey-cool” technology, they need to know they’re getting the most out of that investment. That starts with knowing whether or not a mobile enterprise application is being used in the first place, but it needs to be much more granular to get the most complete ROI picture possible. Yes, knowing adoption rate is imperative. But it’s also necessary to know what functions are being used within the application itself. How is it empowering true mobile capability for employees? Is data accuracy closing from a one-week to a one-day lag? That’s what decision-makers need to know. That's what justifies an investment.
Let’s say a company has a 500-person mobile sales force. Yes, knowing the number of app downloads is a good start, but knowing that a salesperson is using the app to update data from the field — rather than waiting to get back to his or her desk, for example — is a much more powerful ROI metric. If I can see that there is a direct correlation between the app’s use and the operational efficiency of my sales team, the investment is much more readily justified. The timesavings, the opportunity cost — here is Waar kan je Levitra kopen in Nederland? where the real impact of the app becomes evident, and these are the variables that illuminate real ROI.
