For our clients whose businesses span city, state, or national borders, knowing exactly where their mobile apps are being used is essential. Having a way to look at who is using apps and where can provide valuable insight about an app’s adoption, and enables companies to shift on the fly should they observe an unusual or interesting pattern in usage data.
App47 customers have always had access to some form of geodata along with the rest of their session data that tells them how many times apps are used, how often they’re opened, when they crash, and other valuable information. We’ve made some changes to the way we tag and present geodata, however, and we think this will be a great feature for many of our new customers.
In the last month, we’ve added the ability to look at geodata worldwide and drill down into a given country to look at it statewide or by postal code. (Even though “statewide” means different things in different countries.) In the App47 platform, you’ll see that data over time alongside session count, monthly active users, duration of use, etc. Most importantly, you’ll be able to look at those metrics by country, state, and postal code should you so desire.
We’ve used a number of different sources to make this possible. Sometimes, we pull geodata from users based off an actual latitude and longitude provided by the embedded library being installed. Not every device or app does that, however; if that data is not present, we revert back to the IP address the device reports from, which gets us at least a state to narrow down to. We reconciled both of those different data sets so you see them in the same format regardless of where the geodata was actually pulled from.
The changes to the way we pull and display geodata mean it will be easier than ever for our clients to get a detailed look at when, where, and how their end users are using their mobile apps. Though what you decide to do with that data is up to you, we think this is a valuable dataset that should help all of our clients update and build more effective mobile apps.
