This post is part of an ongoing series about features of App47’s mobile application management platform. Be sure to check back here on our blog over the coming weeks for more in-depth feature descriptions. For previous posts in the series, see: Customizing Your App Store; Self-Service Enrollment; App Store User Experience; Volume Purchase Program Integration; Build Management; App Configuration Management. And for a list of all of App47’s features, see our features page here.
Over the last month or so, we’ve gone in-depth on a number of our features, from build management to app store customization. And while those are all useful, tangible features, one thing we haven’t talked about until this point is mobile application ROI.
For this post, then, we don’t have a concrete feature—there’s no single tool called the ‘mobility dashboard.’ But put together, every feature of App47’s enterprise mobile app management platform culminates in what we call the mobility dashboard—a way to measure ROI.
With a commercially-focused app, you can measure ROI, incremental revenue, ad revenue, in-app purchases, and more, and tie that ROI into a concrete value. But for an enterprise app, you’re probably not generating incremental revenue directly from the app. Instead, any ROI you’re going to see will likely come in the form of employees using your app to increase productivity, which is much more difficult to measure.
To help counter that, you should imagine a dashboard. In that dashboard, you can see analytics like adoption rate, app usage rates, and how people are using your app. How often are people downloading and using the app you’ve spent money on putting into your infrastructure, and how are they using it? If you’re not already thinking in those terms, it’s time to start.
This dashboard you’re imagining can tell you how many people have downloaded your app, and the daily session count of that same app. It can tell you how broad your adoption rate is by looking at unique users—if 6,000 people have access to your app but you only have 150 unique users, something’s broken. What’s more, this dashboard can also tell you how people are using your app—which features are they using, and which features are being ignored? And that’s only the beginning of the analytics that this dashboard presents.
Although none of those individual facets of the mobility dashboard will give you a concrete measurement of ROI, put together, they paint a powerful picture.
In thinking about why you as an enterprise decided to support mobility, your answer is probably because you want your business to be more productive and efficient, generating revenue without much cost. So how are you measuring success? Success is defined in a lot of ways, but in all cases, a tool like the mobility dashboard we just described can be immensely useful in measuring success by painting a picture of ROI.
Is the mobility dashboard a feature? No—but it is what App47’s enterprise mobile app management platform represents as a whole. By giving you access to mobile app analytics, our platform helps you see where your money is going. Even if you aren’t seeing immediate increases in incremental revenue, you will be able to see who’s using your app, and how they’re using it, helping you figure out the value of these apps you’re investing so much in.
In this world driven by ROI, analytics are essential. Here at App47, we recognize that need. And that’s exactly why the mobility dashboard offered by our enterprise mobile app platform is a truly invaluable tool for businesses.
If you’d like to learn more about the idea of the mobility dashboard and how it can help your business measure mobile app ROI, get in touch with us via the comments or the contact page of our site—we’d love to hear from you!
