We don’t want to imply that our explanation of Mobile Application Management (MAM) is the the standard of understanding to which the entire enterprise mobility industry should aspire, but we have absolutely no problem saying that MAM is a lot more than a measly mobile device management (MDM) add-on. It also goes way beyond just launching a private app store.
You’ve heard us make these points repeatedly in this blog article on Myth Busting MAM — but today, we take it to the next level. For a real rundown on MAM, we’re proud to launch the first volume of our Understanding MAM eBook series — The Meaning of MAM.
In the eBook, we detail the ways MAM benefits five critical aspects of enterprise mobility, from Mobile App Deployment through Analysis to Management — with additional advice on App Store maintenance, AD/LDAP Integration, Mobile App Security, Volume Purchase Programs (VPP), and App Version Updates.
It’s 12 solid pages of MAM muscle.
