Are You Marketing Your Apps to Employees?

A few months ago, we discussed an interesting idea: in your enterprise, you don’t have users—you have “internal customers.” In other words, rather than treating employees as users who must use your app, you should think of them as customers—people with different...

You Don’t Just Need Apps—You Need an App Store

The idea of an app store is to give more empowerment for business users. It delivers a clear message: IT lets you use the best tools to perform your work, help yourself and take control. So it is not just an app store, it is a cultural change for IT and business.  So...

Not Tracking Performance? Don’t Bother With Apps

Are you tracking and testing the performance of mobile apps in your enterprise? If you aren’t, you shouldn’t even bother with apps. Okay—so maybe that’s a little dramatic. But the main premise of the statement holds true: if you aren’t tracking the performance of your...