App47 Blog

The 3 Biggest Obstacles to Enterprise Mobility

Despite the fact that employees want mobile-first work experiences, they aren’t getting them. As we recently discussed on our blog, a report by Sappho and Forrester Research found that 55% of companies have implemented three apps or fewer—a far cry from what many would consider a comprehensive mobile program. There are a lot of reasons […]

Are You Marketing Your Apps to Employees?

A few months ago, we discussed an interesting idea: in your enterprise, you don’t have users—you have “internal customers.” In other words, rather than treating employees as users who must use your app, you should think of them as customers—people with different choices who should use your app because they want to. That idea […]

Employees Want Mobile-First Work Experiences—But They Aren’t Getting Them

Despite the proliferation of smartphones and enterprise mobility management systems, as well as the explosion of consumer app development, it seems that many employees aren’t getting the work experiences they desire. That’s the conclusion of a recent report by Sapho and Forrester Research, which explored how business apps can accelerate digital transformation in the enterprise. […]

You Don’t Just Need Apps—You Need an App Store

The idea of an app store is to give more empowerment for business users. It delivers a clear message: IT lets you use the best tools to perform your work, help yourself and take control. So it is not just an app store, it is a cultural change for IT and business. So said writer […]

Study Finds App Developers Are Rushing App Releases

If you’re a regular reader of our blog, you know just how much we stress the importance of developing apps with great user experiences and real utility in the workplace. It’s simple: good apps help increase adoption rates, keep your employees engaged, and may even help mitigate shadow IT usage. The trouble is, of course, […]

Not Tracking Performance? Don’t Bother With Apps

Are you tracking and testing the performance of mobile apps in your enterprise? If you aren’t, you shouldn’t even bother with apps. Okay—so maybe that’s a little dramatic. But the main premise of the statement holds true: if you aren’t tracking the performance of your suite of mobile apps, you’ll never realize their full potential

Should You Embrace Shadow IT?

Few phrases in the enterprise are as polarizing as “shadow IT.” Shadow IT, which refers to the use by employees of apps or devices that are not sanctioned by the company, is widely debated. Some security professionals view shadow IT as an unavoidable reality; others fiercely contest it and view it as a serious security […]

5 Must-Have Back-to-School Apps

It’s that time again: time to start thinking about all the excitement (and stress!) that comes with the start of the school year. Before our kids go back to school, there’s lots to be done, from shopping for school supplies to mapping out carpooling schedules. And once the year starts, there’s no shortage of homework […]

In Mobile Apps, Function Trumps Form

You’ve heard it before: form should never trump function. But often, it does. Consumers have all too much experience with that phone that doesn’t quite work right, or those shoes that look great but wear out too soon, or, apparently, that app that promises the world but always falls just a little bit short. Pressured […]