When many companies hear “mobile apps,” they immediately think about the most obvious user group: employees.
That makes sense. After all, we spend a lot of time talking about the benefits of mobility in the enterprise. From gains in productivity to cost savings over time, it’s not surprising that employees would be the first group to which companies deploy mobile apps. At most organizations, full-time employees make up the biggest percentage of potential users, and thus are the first segment targeted by mobility programs.
Full-time employees may be the most obvious beneficiaries of enterprise mobility programs, but they’re hardly the only people you should be thinking about when you think mobile apps.
As many of our customers have found, business partners, hourly workers, and contracted employees can all benefit tremendously from mobile apps, too.
At a customer of ours that manufactures products and has relationships with producers all over the country, a curated app store helps pair individual partners with the best apps for their needs. Rather than surfing apps in the public app store, they get the best apps and information directly from our customer. The same dynamic holds up at any company which relies on people other than full-time employees for at least some part of the business.
Although full-time employees are likely your most direct line to realizing the benefits of a well-executed enterprise mobility program, extending that program to other partners can help strengthen relationships, improve productivity, and yes, even impact the bottom line. After all, if someone offered a solution that could improve connectivity and productivity across the entire organization, wouldn’t you take it? That’s exactly what a far-reaching enterprise mobility program does.
Mobile apps aren’t just for full-time employees. If you haven’t thought about how enterprise mobility could help all the other parts of your business, you’re missing out on a great opportunity to improve your company across the board.