Looking for a good read on appdev that moves beyond expected discussions of “design and development”? Check out our latest eBook: From Design to Measurement – Steps for Building Successful Mobile Apps.
Yes, it has plenty of insight on those early phases of enterprise mobile app dev, that fun UX-focused stuff that makes sure people are not only downloading your app, but also using it.
But we follow through with guidance on monitoring and measurement — the info that determines your apps ROI. For us, good application development considers the entire app lifecycle, striking a balance between performance and profitability. That’s why we build enterprise apps after all, isn’t it?